About Heartwood
Hi, I'm Aleks Jakobsons, founder of Heartwood
I work directly with every client and do every website check-up myself. No account managers, no hand-offs.
Why I started Heartwood
I wanted something different. I run Heartwood because I wanted to build something different from the typical SEO agency. No endless reports. No confusing marketing language. No promises of overnight rankings.
Just focused SEO work. Work for tree service companies, with a clear goal: help more of the right people find you and turn that visibility into real enquiries.
I've learned this by doing it. I've spent over five years learning SEO across different projects. I also built my own small business from scratch and made it visible on Google, including optimizing its Google Business Profile. So I know what it's like to want more customers without wasting money on things that don't help.
Heartwood is the strongest part of a tree. It takes time to build, but it gives the tree the strength to keep growing. That's how I approach SEO.
Why only tree companies
I don't try to be everything to everyone. Focusing on one industry means I understand the searches that matter: tree removal near me, stump grinding cost, emergency tree service, and the way storm season changes what homeowners look for. I also know the local competition you're up against.
- Tree service companies
- Arborists
- Tree removal companies
- Tree care businesses
- Stump grinding companies
How I work
Plain English.
I explain things the way I'd explain them across the table. If a term needs a glossary, I'm doing it wrong.
Fixes before rebuilds.
Most websites just need fixing. I'll only suggest a new site if yours is truly holding you back, and I'll tell you honestly.
Honest timelines.
Google Business Profile fixes can show within weeks. Ranking across a service area takes a few months. I won't promise otherwise.
Measured, not guessed.
Every month you see what changed in impressions, clicks and rankings.
Proof from my own site
+162%
Clicks on one page in 6 months
+41%
Impressions
Want me to look at your site?
Request my check-upCurious what I do? See the services.